Over The Counter Medicine – Making Money With Pain Relief Products

Over the counter medicine is a very lucrative business online. Many people are now buying pain relief products online. This can include traditional medicine and herbs which help to reduce pain.

Over the counter medicine is the first line of pain relief people will try!

Pain makes it difficult for people to enjoy family and social time. To make matters even more complicated, some doctors still don’t understand pain, although they know that what works for one person might not work for another.

For this reason, most people’s first attempt to manage pain is buying over-the-counter pain products.

These pain products will include pills as well as natural healing products.

  • This niche is done based on the US population

Market Size

  • 100 million people suffer from pain
  • 40% look for alternative pain relief

Market Worth

The pain industry is worth $52 billion

Over The Counter Medicine Is Easily Accessible and can be bought without a doctor’s note.

As more prescription allergy medicines have switched to OTC, there has been a clear shift toward these more convenient and affordable options. The number of allergy sufferers who use OTCs has gone up from 66 percent in 2009 to 75 percent in 2015.


—There are a total of 2.9 billion retail trips annually to purchase OTC products. (source: IRI, 2015)


—On average, U.S. households spend about $338 per year on OTC products. (source: IRI, 2015)


—OTC medicines provide ACCESS 24/7 to conveniently available healthcare options for busy families and caregivers.


—Nearly seven in 10 parents have given their child an OTC medicine late at night to help treat a sudden medical symptom.


—Research shows that 81 percent of adults use OTC medicines as a first response to minor ailments.


—The availability of OTC medicines—off the shelf, without a prescription—provides symptomatic relief for an estimated 60 million people who otherwise would not seek treatment.


—Without affordable and accessible OTCs, underserved populations would depend more heavily on the highest cost medical care for minor ailments.


—One in four Medicaid patients and one in 10 uninsured individuals would seek treatment in an Emergency Department as their first recourse for treatment.


—U.S. consumers make 26 trips a year to purchase OTC products. They only visit doctors, on average, three times a year.


—While there are approximately 54,000 pharmacies in the United States, there are more than 750,000 retail outlets that sell OTC products

Source – Consumer Healthcare Product Association


  • Back pain                                                        $16.04 billion
  • Severe headache or migraine pain      $7.8 billion
  • Neck pain                                                        $7.8 billion
  • Facial pain                                                      $2.08 billion
  • All other pain relief                                     $18.28 billion

Why This Niche Is In Demand

Pain is a regularly recurring problem. Most people will buy pain products more than once, primarily if it works.

Almost any type of pain is subjective. This makes it hard to treat. Individuals who suffer pain will not look for a cure, but rather a way to lessen or manage it.

When people are looking to buy products for pain, they will not only go for one type of product. 

I know that when I’m looking for pain medication due to chemo treatments, I stack up on whatever I can to help manage the pain.

Most times, I stay away from narcotics. I want to live a full good quality of life without the effects of narcotics dulling it down.

Google Trend For Over The Counter Medicine

google trend for over the counter pain relief

Microniches To Explore

  • Women Suffering Pain
  • Men Suffering Pain
  • Children With Growing Pains
  • Arthritis
  • Back and Neck pain
  • Chronic Pain Management
  • Fibromyalgia
  • Nerve Damage

Domain Name Ideas








Long Tail Low Hanging Fruit Keywords Ideas

The best keywords are the long tail low fruit keywords. When someone searches for something online, they will usually use a phrase, not just one word. 

Herbal pain relievers –139 sites are ranking for this term

Joint pain reliever –91 sites are ranking for this term

Tension headache pain relief –31 sites are ranking for this term

Chronic migraine pain relief –24 sites are ranking for this term

Night leg pain relief – 1 site is ranking for this term (hot keyword)

Leg nerve pain relief –16 sites ranking for this term

Rheumatoid arthritis pain relief –74 sites ranking for this term

Use the Tool I Use to Find Keywords

Why Should You Get Involved In Over The Counter Medicine Industry

This is a hot niche. Look up above, and you’ll see how many sites are ranking for each term.

So much room to grow!

People with pain generally want to get rid of it. Pain affects people more than any other type of illness. Three out of four Americans will suffer pain, or they know someone who has experienced pain.

Pain isn’t only limited to the American people; over 2 billion people worldwide suffer from daily pain. Most people, when they look for pain relievers, will go for over-the-counter pain relief products as they are the least costly.

Some people are into natural pain relief products. These people believe drugs are not for them.

Pain can be healed naturally by:

  • Herbs
  • Turmeric
  • Fish oils
  • Resveratrol
  • Heat therapy
  • Epsom Salt

These are all things which can be bought over-the-counter.

Now that you know, this is a hot niche, ready for the picking. Are you ready to help people find pain relief? What should you do next?

My first suggestion would be to head over to this Wealthy Affiliate to get your FREE site set-up and ready to start promoting or selling pain products.

Or you can just enter the name below and get started right away.

Not only will you get a free site with them, but you also have access to the following parts of the program:

  • Unlimited access to keyword tool for seven days
  • Two free websites
  • Ten free affiliate marketing lessons
  • Seven days of online support
  • Free boot camp training

What will you get having your own online business in a niche that sells very well?

  • Freedom from 9 to 5 job
  • Create unlimited income
  • Work from anywhere
  • Live the laptop lifestyle
  • Vacation whenever you want
  • Your business will never take a holiday
  • Passive income
  • Enjoy your freedom

Over-the-counter (OTC) medicines are drugs you can buy without a prescription. Some OTC medicines relieve aches, pains, and itches. Some prevent or cure diseases, like tooth decay and athlete’s foot. Others help manage recurring problems, like migraines and allergies.


In the United States, the Food and Drug Administration decides whether a medicine is safe and effective enough to sell over-the-counter. This allows you to take a more active role in your health care.

Source – MedlinePlus

For a more in-depth about the program, read my Wealthy Affiliate University review. 

Share in the comments below if this industry would interest you in starting an online business.

12 thoughts on “Over The Counter Medicine – Making Money With Pain Relief Products”

  1. Hello Jag. This looks like a guide. As a matter of fact, it is a very good guide to start making money online with pain relief products. I have personally used over the counter drugs (it’s been very long anyways) as much as many other persons I know. I have seen people suffering from pains and many still suffering from it. They don’t mind spending their money to get the relief they want. I totally agree that this is an evergreen niche because pain will not end. Sad but it’s the truth. This industry is similar to food industry. Thanks for the guide and recommend.


    • Pain is always going to exist, most will only buy over the counter medicine for pain. I hope the guide helps you with finding a great niche. 

  2. Hi!  You’re absolutely right that more and more people are looking into alternatives to prescriptions for pain relief.  I agree that the over-the-counter MEDICINE niche idea would be excellent. With the opioid hysteria going around, it would be VERY lucrative! (I am a chronic pain sufferer who used to be on pain meds, but with more and more opioid hysteria sweeping through our medical community, I got screwed in the end, like most chronic pain patients, even with having NO signs or symptoms of abuse or addiction. So I’ve researched alternatives.)

    I have a love-hate relationship with alternatives to prescriptions. Other than actual over the counter medications, alternative medicine is more about the ‘it may help’ and not ‘it will help’.  I’m tired of experimenting with stuff. Even DOCTORS are getting into this BS.

    What do people call home remedies that work?  Medicine.  There is no such thing as alternative medicine, really.  If something is tested and proven to work during clinical trials, it then becomes medicine.  If it does NOT work during clinical trials, then it’s NOT medicine.  Things like saline to help clear mucus or menthol flavor to help soothe coughs or melatonin or heating pads for sore backs or icing an injury and other such things works so well that they’re not even recognized as ‘alternative remedies’ anymore. They’re facts and included in medical treatments and over the counter medicine all the time now.  For example, willow bark was found to treat headaches and muscle pain way back in ancient times and in the 1800s, they isolated the active ingredient.  Thus, aspirin was born.  Plants DO help us and then turn into medicine and have done that for ages. Some doctor once said, “Herbs are drugs and can be studied as drugs.”  That doesn’t make herbal supplements safer than ‘drugs’, though. 

    But things like lemon juice to burn fat or St. John’s wort for depression or garlic for lowering cholesterol or echinacea for colds have all been studied and proven to be no more effective than a sugar pill.  Yet still, people buy them or make them or promote them.

    Two, the ones that DO have some promise or proven to be effective are viewed by companies as unapproved or dangerous like CBD Oil and Kratom herbs.  It’s crazy!  People absolutely swear by both, but you can’t even advertise CBD and use Google Adsense because it’s an unapproved supplement.  You can’t use Facebook to advertise Kratom or CBD oil.  These both have some PROOF it works, but they view the possible risks and possible abuse as making them dangerous.  Why?  Because one person has died from Kratom (out of millions) and has some minor abuse potential like opioids do and because CBD comes from the marijuana plant and the legality is iffy.  

    So it’s weird.  I am not in these niches and they’re excellent ideas!  I am just tired of trying to search for help for my back pain and come across the same old crap that doesn’t work for actual, serious pain.  So I have some frustration with this whole pain relief niche.  I think there would be a HUGE market for someone who understands alternative medicine and medicine well enough to offer some real, actual factual articles and promoting real, effective treatments.

    They’d make a killing!  I may do it myself!  Thanks for the ideas.

  3. Thank you for this interesting post on the booming and very lucrative online medication market. There is a growing demand by online consumers to manage their own pain relief and looking for trustworthy and reliable information and access to medications they can purchase online to treat their chronic pain and/or other health issues. It will also offer people more choices in how they access and purchase their medications and reduce the cost of those medications. But there is also the danger of people purchasing and self-prescribing their own medications that may pose a potential risk to consumers. 

    • You are right dangers are there, as a blogger or an affiliate to over the counter medicine, it would be good make your readers aware to which they can make a decision to buy or not buy. 

  4. A pain-relief niche site on over-the-counter drugs seems like a great idea! People are always on the lookout for pain relief in this day and age. Natural products are great for general wellness but when it comes to pain relief, I find that most people prefer over-the-counter medications. Yours is a good research on this topic! With your readily-available domain ideas and the free starter plan with Wealthy Affiliate for a free website, I can be instantly in business. Thanks so much :))

  5. This piece is parked with really good information. I know from experience how frustrating it can be to pick a niche. but not just any niche, one that has the potentials to help create a full time income. In other words, I was stuck trying to find a profitable niche.

    That is the reason I have no doubt your research will help a lot of people. you have totally simplified the process for anyone looking to get started in the health (pain relieve) niche.

    Great post, thanks for sharing.

  6. Wow! Niche Keyword? Are you serious?
    I have never found an article like this on any website. Because often the niche is something very crucial and more valuable than KFC recipes! I never thought anyone would be as good as you.
    Do you have a “secret” to find a niche? Do you use the Jaaaxy tool you mentioned? Because if you find a niche, then making money online is not a difficult thing to do. I believe traffic will come wonderfully. More Traffic, More Revenue!
    And another thing, where did you learn all this from?
    This is a very cool and very valuable article!


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